Title: Turning a Complex EOR Service Into Scroll-Stopping LinkedIn Copy ROLESenior Copywriter / Content Strategist (via Consulting) THE CHALLENGE Rewrite a LinkedIn advertising campaign for an Employer of Record service that helps U.S.-based…

Building a Cross-Channel Campaign for Global E-Commerce Growth ROLESenior Copywriter / Content Strategist (via Consulting) THE CHALLENGE Develop messaging for an enterprise technology campaign targeting e-commerce brands expanding into international…

Title: AI‑Assisted Social Caption Framework: Scaling Clarity, Speed & Consistency Role: Senior Copywriter (via Assembly Media) The Challenge: Microsoft’s blog ecosystem spans multiple business units, each with unique tones, character limits, and…

Title: Humanizing Technical Skilling: Record-Breaking Social Engagement Role: Senior Copywriter (via Assembly Media) The Challenge To drive awareness and enrollment for Microsoft Learn’s certifications and "skilling up" resources by making technical…

Title: Engaging the Modern Jobseeker: Community-Focused Content Strategy Role: Senior Copywriter (via Assembly Media) The Challenge To provide jobseekers with a mix of practical resources, career tips, and relatable humor to increase engagement…

Title: Executive Thought Leadership & Brand Systems Role: Senior Copywriter / Content Strategist (via Assembly Media) The Challenge To elevate the LinkedIn presence of high-level CVS Health executives by delivering consistent, high-impact thought…

Title: Narrative Salvage: Repositioning Hardware as Enterprise Solutions Role: Senior Copywriter (via Assembly Media) The Challenge A global enterprise client rejected a suite of sales enablement materials created by a previous agency. I was brought…

Title: Architectural Prompting: Streamlining High-Volume Press Cycles Role: Senior Copywriter / Content Strategist (via Assembly Media) The Challenge To keep pace with 7-Eleven’s rapid-fire promotion cycles while maintaining strict adherence to brand…

Title: Strategic Anticipation: HLTH 2025 Integrated Campaign Role: Senior Copywriter (via Assembly Media) The Challenge To build a comprehensive social and panel strategy for Merck’s high-profile participation in the HLTH 2025 conference. The…

Title: Precision Messaging: OOH Strategy for National Book Exchanges Role: Senior Copywriter (via Assembly Media) The Challenge To drive participation in a national book exchange program through a high-visibility Out-of-Home (OOH) campaign with…

Title: Brand Evolution: "Social-First" Voice Architecture (Spec) Role: Senior Copywriter / Content Strategist (via Edelman) The Challenge As part of a strategic pitch to expand Edelman's remit into Petco’s social channels, I was tasked with evolving…

Title: Scaling Enterprise Voice through AI-Assisted Workflows Role: Senior Copywriter / Content Strategist (via Assembly Media) The Challenge To maintain a consistent, authoritative brand voice for Microsoft’s B2B and enterprise sectors while…